I am an Associate Professor of Marketing at the Pontifical Catholic University of Rio Grande do Sul (PUCRS) and a dedicated researcher specializing in marketing, consumer behavior, brand relationships, and empirical generalization within the marketing field. My work bridges the gap between academia and practice by transforming scientific knowledge into actionable strategies that empower companies and entrepreneurs to thrive in dynamic markets.
“Training in the area of Marketing, with an emphasis on Consumer Behavior and Empirical Generalizations, focusing on the application of academic insights to market practices.”
"My research, published in prestigious international journals, explores topics such as marketing, human and consumer behavior.”
“I offer valuable insights to help companies and entrepreneurs better understand consumers, combining quality research with practical applications to generate impact.”