Beneficiary Satisfaction Survey - IDSS/ANS

This evaluation is crucial for identifying strengths and areas in need of improvement, promoting more efficient and user-focused management. Furthermore, the survey results are directly linked to the Supplemental Health Performance Index (IDSS), a metric used by the National Supplementary Health Agency (ANS) to evaluate and rank healthcare providers.

Market Research

Market research is a structured process for collecting, analyzing, and interpreting information about a market, including consumers, competitors, trends, and other relevant variables. Its primary goal is to provide insights that support strategic decision-making, whether in developing new products, setting prices, or creating marketing and sales strategies.

Personas Research

Persona research is a methodology aimed at creating semi-fictional profiles that represent the different types of ideal customers for a company, based on real data about the target audience’s behavior, goals, challenges, and preferences. Its primary objective is to gain a deep understanding of who the consumers are, enabling marketing, sales, and product strategies to be better aligned with the audience’s needs and expectations.