BIOGRAPHY
I have been working at the PUCRS Business School as an Associate Professor of Marketing since 2020. During this time, I did postdoctoral research (visiting researcher) at KU Leuven, Belgium (2023) and at the State University of Maringá (2021). I obtained my PhD in Business Administration from PUCRS/UCS (2018) and my Master's degree (2014), where I was a CAPES/PDSE scholarship holder, and I was a visiting PhD student at Terry College, University of Georgia, USA (2017). I am also an alumnus of SENACRS (2011), where I graduated in Marketing. I have worked or consulted for companies in various industries, including consumer goods, services, and finance. I enjoy capoeira, reading, traveling, and exploring topics related to marketing, consumer behavior, brand relationships, and marketing generalizations.
Education
2014-2018
PhD in Business Administration
PUCRS/UCS
I was a visiting research fellow at the University of Georgia under the supervision of Marcus Cunha. My dissertation, entitled "How (un)conscious processing of hedonic and utilitarian attributes affects choice and rejection strategy", was completed in 2018 under the supervision of Claudio Hoffmann Sampaio. I was awarded a scholarship by the Coordination for the Improvement of Higher Education Personnel (CAPES), Brazil.
2012-2014
Master in Business Administration
PUCRS
My thesis, entitled "The Influence of the Presence of Other Customers on Repurchase Intentions and Positive Word of Mouth in a Service Environment", was completed in 2014 under the supervision of Lélis Balestrin Espartel. I received a grant from the National Council for Scientific and Technological Development (CNPq), Brazil. My research focused on topics such as the presence of other customers (OCP), repurchase intentions, positive word of mouth, and employed Structural Equation Modeling (SEM) as a key analytical tool.
2008-2011
Graduated in Marketing
UNISENAC
My thesis, entitled "Internationalization via Economic Blocks: A Case Study of the Firm Brasil Sul Fitness", was completed under the supervision of Wagner Junior Ladeira. The study focused on exploring the internationalization strategies of companies through economic blocks, using Brasil Sul Fitness as a case study, providing insights into the challenges and opportunities of expanding into international markets.
